Crypto Interest Plummets
YouTube Views Expose the Market's True Pulse
There's no better indicator of the crypto market's pulse than YouTube views. Back in 2021, when Bitcoin was at $70k, crypto videos racked up 4 million views per day. Fast forward to 2024, with Bitcoin again at $70k, the views have dropped to just 800k per day.
Credit picture: @intocryptoverse
This stark difference tells a story: retail investors haven't fully returned yet. I think it explains why most altcoins have underperformed compared to Bitcoin. Only a few narratives, like memes, AI, and RWA, have outperformed, leaving many utility and infrastructure projects stagnant. This selective success tempts many to constantly reallocate their investments, but this narrative hopping can be detrimental.
Timing rotations within these successful narratives has been tough. Leaders in these sectors significantly outperform, while others barely catch up and suffer more during market retraces. Even within the meme sector, success often feels like throwing a dart and hoping, unless you're dedicating all your time to it.
My strategy has been to allocate evenly into BTC, ETH, and SOL. These are the biggest and most well-known coins, with strong long-term charts. The charts don’t lie—so if you’re picking an altcoin, don’t choose one that consistently underperforms these major ones. The buy-and-hold strategy for altcoins might only be effective towards the end of the mania phase, which could be another year away before retail investors start entering the space again.
I also allocate some funds into smaller speculative altcoins, but only if their charts remain strong. That's how I picked FET, RNDR, and BNB. However, if they show signs of weakness, I have no intention of holding them.
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